The end is near for McDonald’s

Da da da da da, I’m towin’ it…..

In the long-run, profits equal zero, and for McDonald’s, the end maybe sooner than later. In my opinion, their demise started with the dollar menu bonanza and ended with the 24 hour breakfast menu. When a company starts changing that means their current outlook doesn’t look good, so changes are made to maintain the desired profit margins. McDonald’s continues to rebrand itself in international markets to cater to local tastes, shrimp in Chinese locations etc. But in the US, revenue and customers have peaked, and for the past ten years, the innovator of fast food has struggled to meet the curent expectations set by their competitors and demanded from their shrinking, older customer base.

Despite whatever McDonald’s brass thinks, they are not Starbucks, Chikfila, or Five Guys and they never will. Apple didn’t try to be IBM, Amazon didn’t try to be Walmart, and so on. Newcomers innovate, that’s what changes the balance of power in markets. McDonald’s is failing to innovate, they’ve been playing catchup for over a decade, and it’s beginning to show. I see them quickly turning into a food tech/information company, and that’s a huge decline from the golden arch fastfood institution with the fun movie and toy promotions we all grew up not being able to live without.

People went to McDonald’s for everything but the food, maybe the fries, now there’s nothing left but the food and it’s no longer a dollar or two; that is unless you give them all your information and let them track you with their new app, then most of your food is free. If anyone bothered going to McDonald’s anymore, I’d suggest you notice next time you’re in the not-so-busy drive thru, few people pay anymore, they just get their app scanned. Not sure how well that business model looks moving forward. Sell and short Mickey D’s until further notice, be awhile before I’m back.

44 thoughts on “The end is near for McDonald’s”

  1. The reason McDonald’s went to the 24 hour breakfast is because that’s where they make their money. But its not the breakfast food, its the breakfast time. I don’t think I’ve seen a McDonald’s around 7AM without a line of cars all the way around the building

  2. So the breakfast items were only popular because it coincidentally was the food being sold during peak business hours? I always thought most of their breakfast appeal was from the limited serving hours lol people want what they can’t get. Now that there are no time constraints, there isn’t the same appeal. I’m not sure if they do indeed make more money on their breakfast items, but try ordering 2 egg mcmuffins at 10pm vs 2 big macs, the wait time difference is considerable, which means there’s a break in their preparation efficiency which used to be their greatest asset in addition to their movie/toy promotions.

    1. I don’t think they necessarily make a higher margin on breakfast items so much as they just have more business at breakfast from people on their way to work

      Another interesting thing is the app payments, they offer steep discounts on food for using the app because it means they don’t need a cashier to take your order and payment. Its a cost cutting measure for them, which allowed them to post 10% higher profits on 8% less revenue for 2017 over 2016. McDonald’s is trying to trim the fat and actually seems to be doing a good job of it

      Its another example of how “fight for 15” minimum wage laws are resulting in a race to 0 for low skill workers

      1. They still have cashiers at the drive through windows right? They have had the touchscreen menus inside for a while, I refuse to use them, it’s alot quicker just telling another human 10 words. Can you pay on those big digital menus with your app?

        1. Yeah you still need someone in the drive through to verify your app payment, but it takes less time than a “traditional” payment, meaning the person is freed up to pull double duty on another role, so the restaurant can operate with fewer people

          Ditto to the kiosks, if even half the people use them that means you only need half as many cashiers. I don’t think you can pay with the app from the kiosks, simply because the app is simply a remote kiosk on your phone, you order and pay through your phone so you don’t need to step up to the kiosk at all. The kiosks do take Apple Pay, Google Wallet, and Samsung Pay though, so you can with NFC on your phone

          1. Surprised more e-wallets haven’t caught on, I guess it’s natural for the people that created a hardware triopoly to do the same with software currency. I did not know you paid for your food and ordered it through the mcds app, I notice people handing window cashier’s their phone and scanning what I assumed was a UPC.

    1. I just recently started using Samsung Pay, because I switched from using my debit card (from a bank which doesn’t support e-wallets yet) to using my Chase Rewards cards, and I think its great.

      A lot of people are concerned over the security of it, but the fact is its more secure. Your phone is locked down better than your wallet, and if you do lose your phone you can delete the card from your e-wallet remotely (can’t remotely remove your real card from your real wallet lol) and since it generate a virtual account number for your card you don’t even have to get a new card issued, you just re-add it to the e-wallet and it generate a new virtual account number

      1. So you download a Samsung app, give Samsung all your financial info, then get the mcds app, give them all your Samsung info, then press a punch of laggy buttons, then go to the drive-thru, hand a stranger your phone, then they attempt to laser scan an lcd screen, then you get your cold food lol sounds much easier than paying cash!

        1. If you are using the McDonald’s app you don’t need the e-wallet, and if you use the e-wallet you’re scanning at the kiosk inside, no need to hand anyone your phone.

          If you want to try joining us in the 21st century you’d find that both are actually easier than cash

          Oh, and if your phone is laggy buy one that isn’t a piece of junk

          1. Yeah, join the century of no privacy and complete government control, it’s great! Only thing that makes it better is a $1200 phone that’s lucky to last a year. Why don’t we all just get chips implanted, that’s way more efficient than counting and talking.

  3. Well no one can get in to my e-wallet without my fingerprint (my regular wallet opens for anyone) and I can also wipe my phone remotely

    As for the e-cards, I’d just create new ones, with new account numbers, so even if someone could unlock my phone the e-wallet would be useless. Its basically the same as when your bank issues you a new credit card, except its instant and you don’t have to involve your bank and pay a fee to replace the card

  4. Its like you read my mind! You ѕeem too know so much about this,
    like yoս wrote the bοok in it or something. I think
    that you can do with some pics to drive the message home a bit, bbut other tһan that, this
    iѕ magnificent blog. A great read. I will definitely be

  5. You can certainly see your skills within the work you write.

    The arena hopes for even more passionate
    writers like you who are not afraid to mention how they believe.
    Always follow your heart.

  6. I intended to compose you that little remark to help say thanks yet
    again with the marvelous suggestions you’ve provided on this site.
    It’s simply shockingly generous of you to deliver easily just what
    some people would have made available for an e book to help
    make some cash for themselves, principally given that you might have tried it in case you wanted.

    Those secrets as well worked to become a great way
    to understand that the rest have the same
    dream similar to my very own to figure out lots
    more when considering this issue. I think there are many more pleasurable times in the future
    for individuals that go through your blog post.

  7. Howdy! This blog post could not be written much better!

    Looking through this post reminds me of my previous roommate!
    He constantly kept talking about this. I will forward this article
    to him. Fairly certain he’ll have a great
    read. Thanks for sharing!

  8. Despite really supporting PWAs in a good way in comparison to
    other browsers, Apple is the only company definitely not embracing the PWA expression. It is
    really a quad band mobile phone supporting the next 4 frequency bands they’re GSM 850
    / 900 / 1800 / 1900 MHz. Apple iPhone is one of the good identified mobile phone all around the
    globe. That’s where the more than two dozen circumstances we’re suggesting below
    can be found in. Make your softwaré more intuitivé by choosing symboIs over text wherever possible.
    Google AdWords and AdMob are usually possible options. Make sharing as easy as possible.
    Each one of these benefits make this unit more than just a
    interaction system. The lighter wéight could mean a lot for all those always on the run and for individuals who like to carry their iPád around like any book.

  9. BlogComment Грибок – одно из самых часто встречающихся заболеваний,
    которое наблюдается почти у 85% населения планеты.
    Найти эту очень заразную болезнь
    можно где угодно: в сауне, бассейне, на пляже и любом
    месте, с высокой проходимостью людского потока.
    Несмотря на то, что сейчас в продаже
    имеется громадное множество самых разнообразных медикаментозных мазей и гелей, до выхода на
    рынок инновационного препарата Варанга за короткий срок
    покончить с болезнетворными микроорганизмами,
    влияющими не только на эстетический вид кожи ног и ногтевых пластин, но и наносят
    большой ущерб тканям, было очень тяжело.
    Благодаря появлению этого универсального крема,
    с уникальным, не имеющим достойных аналогов, природным составом, ликвидация грибка теперь не является проблемой.
    Не требует много времени
    и сил. Вылечить грибок стоп и ногтей можно будет после одного курса пользования мазью.

    VarangaOfficial – капли варанга отзывы
    – все, что нужно знать об этом препарате.
    Воспользовавшись данным интернет-порталом, вы получите
    возможность узнать подробную информацию об этом лекарственном средстве.
    Лично увидеть данные о проведенных клинических тестированиях, прочесть реальные отзывы пользователей
    и медицинского персонала.
    Ознакомиться с инструкцией по использованию, прочитать об
    особенностях и методах работы комплекса, понять,
    в чем заключаются особенности работы крема Варанга,
    где необходимо заказывать оригинальный сертифицированный
    препарат и, как не нарваться на фальсификат.
    Мы очень тщательно и скурпулезно проверяем
    размещаемые на сайте данные.
    Предоставляем нашим пользователям
    сведения, почерпнутые только из достоверных источников.
    Если вы обнаружили у себя признаки грибка или уже
    довольно продолжительное время, без ощутимых результатов пытаетесь
    излечиться от этого неприятного коварного недуга, у нас на сайте вы найдете простой
    и быстрый способ устранения проблемы.
    Приобщайтесь и живите полноценной, здоровой жизнью.
    Теперь все ответы можно отыскать на одном сайте.

  10. We’re a group of volunteers and starting a new scheme in our community.
    Your website offered us with useful info to paintings on. You’ve performed a formidable activity and our
    whole group can be thankful to you.

  11. hello there and thank you for your info – I’ve certainly picked up anything new from right here.
    I did however expertise a few technical issues using this web site, since I experienced to
    reload the website a lot of times previous to I could
    get it to load correctly. I had been wondering if your hosting is OK?

    Not that I’m complaining, but sluggish loading instances times will sometimes affect
    your placement in google and could damage your quality score if
    advertising and marketing with Adwords. Anyway I am adding this RSS to my e-mail and could look out for a lot more of your respective interesting content.
    Make sure you update this again very soon..

  12. We still can not quite feel that I could possibly be one of those reading through the important points found on this blog.

    My family and I are sincerely thankful on your generosity and for offering me the possibility to pursue
    our chosen profession path. Many thanks
    for the important information I acquired from your site.

  13. Attractive section of content. I just stumbled upon your website and in accession capital
    to assert that I acquire actually enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and even I achievement
    you access consistently rapidly.

  14. The next time I read a blog, I hope that it doesn’t
    disappoint me just as much as this one. After all, Yes, it was my choice
    to read through, however I really thought you would probably
    have something useful to talk about. All I hear is a bunch of moaning about something that you can fix if you
    weren’t too busy searching for attention.

Leave a Reply to MAGAguy678 Cancel reply

Your email address will not be published. Required fields are marked *